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I am an Event Manager….

The Convention Services Manager

During my time as a Convention Services Manager, I received a few requests that seemed to defy the laws of time and space to accommodate the event’s needs.  I’m sure most of us, at one time or another, have received emails joking about our jobs.  The following is one of my favorites (I wish I knew who wrote this!), and I am sure that many of us who have worked at venues can appreciate the following monologue.  For you planners out there, don’t try these things with your contact at the hotel or convention center!

I am an event coordinator.

I have unlimited resources at my disposal.

I always keep at least ten meeting rooms under my desk, as it is policy here to automatically make reservations and tee-times for your Board of Directors when you sign the contract. 

I can make any meeting rooms larger or smaller, depending on your needs.  I naturally remove my supporting pillars from your meeting space and will install windows in every room as needed.  The “Ocean View” is not scheduled to arrive until the second day of your program for which I most sincerely apologize – however we will move the convention center two feet to the left to accommodate your request by the end of your session today. 

I can only throw myself on your mercy and grovel at your feet – I completely agree that it is inconceivable that we should have any other groups booked into our facility during your program – your additional breakout rooms that you added this morning should be built no later than Wednesday. 

Naturally, it will be no problem to turn your plenary session for 600-classroom style into a hollow square for 130 with rear-screen projection, simultaneous Japanese translation and satellite hook-up during your 15-minute coffee break.  Unfortunately, however, due to space constraints, and the fact that your final program bears no resemblance whatsoever to your contracted space, we will have to suspend your lunch buffet from the ceiling above your plenary session, then suck the gravity out of the ballroom. 

We have located the boxes that you sent last month, under your mother’s maiden name to the hotel down the street, and again, apologize for not having found them sooner. 

In answer to all your questions, it is of course, understood that I am telepathically aware of all your speakers’ requirements and will set up an overhead, LCD panel, dual slide projectors, two screens, laser pointer, podium microphones, two tabletop microphones, podium knock-out switch, timer, and blue M&Ms in each room, at no charge, just in case.  Additionally, it goes without saying that an AV tech, engineer, baby-sitter, and I will be underneath your head table for the duration of your event in case you need anything else. 

Finally, two more things you might want to share with your group: (1) The ladies’ room is the one with the ladies on the sign. The men’s room is the – well, you get the point.  (2) We will automatically adjust the temperature in the room every 15 minutes so please don’t bother asking. In addition, at this time let me thank you for choosing our convention center. 

It has been great to work with you and I can’t wait to see you again…in HELL!!!

How Social Media led to a F2F encounter at PCMA

aka Jeff Hurt, Michael McCurry, Greg Ruby and Mike McAllen

The "Godfathers" of #Eventprofs, aka Jeff Hurt, Michael McCurry, Greg Ruby and Mike McAllen

The above picture of Jeff Hurt, Michael McCurry, myself and Mike McAllen was taken in the lobby of the Hyatt Regency – Dallas on Saturday, January 9th just on the eve of this year’s Professional Convention Management Association (PCMA) convention.  For those of you on Twitter, you will more likely recognize these names by their “handles” of @JeffHurt, @MichaelMcCurry, @GregRuby and @MMcAllen.

Immediately after the picture was taken, Jeff posted it to Twitter and labeled the four of us as the “Godfathers of #EventProfs.”  Again, those of you on Twitter are familiar with the #eventprofs hour-long chats on Tuesday nights and Thursday afternoon.

Well, if you are going to be a Godfather, you have to have a good nickname to go along with it.  So from now on, these gentlemen will be known as Jeff “The Professor” Hurt, Michael “Guitar Man” McCurry, “Baltimore Greg” Ruby and Mike “The Podcaster” McAllen.

Now, onto the real reason for this entry.  Until this Saturday, most of us had never met one another.  Only Mike McCurry and myself had met previously a few months ago on one of his trips to the Baltimore-Washington area.  This is a great example of one of the best values of social media – being able to create relationships online and then following up with a face to face meeting.

PCMA did a nice job of creating an online community for its annual meeting using Crowdvine.  Folks had the opportunity to go online to review who had registered to attend and make connections to meet during the event.  I know I used this resource and had made arrangements to meet a few folks at PCMA before my travel plans were changed and I had to leave Dallas early.

If a possible attendee is wavering to go to an event, these online communities can be a great tool to convince them to attend.  By reviewing the attendee list, I can come across a handful of people that I want to meet and be more likely to attend, rather than attending an event and just hoping to see people.

Another example of the power of Social Media is that shortly after Jeff posted the above picture, we were tweeted by several other folks and then joined in the hotel lobby by Jessica Levin, Christine MelendesLiz Giannini and a few others.   Imagine that you are exhibiting at a trade show, send out a tweet to promote an item at your booth and have folks come by almost immediately.

I’ve had the good fortune to meet with several folks at events I attended, that I had only known online previously.  I hope that someday I will have the opportunity to meet you in person.

IAEE Revamps its CEM Program

I am in the midst of trying to organize my notes and materials for the upcoming CEM class on Floor Plans Development I’ll be teaching in Dallas the day before the Professional Convention Management Association (PCMA) Annual Meeting. For those not familiar with the program, CEM stands for Certified in Exhibitions Management and the program is offered by the International Association of Exhibitions and Events (IAEE). I earned my CEM designation in 2005 and became a member of thier faculty later that year. I have found the CEM designation has been quite helpful to me when I was dealing with Exhibit Managers or Service Contractors in that it gave me the confidence to work with these folks.

IAEE has been in the process of revising the curiculum for the past two years, updating the course materials and working some topics such as Project Management, International Meetings, and Green Meetings into every course module.  The first two revised courses are being unveiled at this year’s PCMA Annual Meeting and all 12 newly revised courses will be rolled out during the year.

A participant in the CEM program will need to complete 9 of the following 12 classes:

  • Conference and Meeting Management Principles
  • Event Marketing
  • Event Operations
  • Exhibition & Event Sales Fundamentals
  • Facilities and Site Selection
  • Finance, Budgeting and Contracts
  • Floor Plan Development
  • Registration, Housing, and Travel Management
  • Selecting Service Contractors
  • Strategic Planning and Management
  • Security, Risk and Crisis Management

Classes can be taken in any order.  Those who hold the Certified Meetings Professional (CMP) designation do not need to take the first class listed and are given credit for it, so only 8 classes for those individuals.  Classes can be taken on-site for six hours or online over a four week period.  I’ve done both formats, and found that I learned the material better online, but the interaction with my fellow students on-site offered more benefits in the long term.  After completing the class, students take a 40 question exam and need to pass with 75% correctly answered.  Once the first class is completed, students have three years to complete the program.  Once the CEM designation has been  earned, it is good for three years before the student needs to recertify by taking another CEM exam (no exam is needed, however) or a variety of other options.

For those interested in more information on the CEM program, please check out the CEM website at http://www.iaee.com/cem/.  I hope to see you in one of the classes I facilitate one day.

Greg’s All-Time Favorite Song

Well, the end of 2009 is close at hand and I am feeling somewhat nostalgic today.  Whenever I get in one of these moods, I like to dig out this classic song.

Ladies and Gentlemen, Boys and Girls, Children of All Ages, here is some solid gold from 1959 – Bobby Darin and his Grammy award winning version of Mack The Knife.

I’ve heard other versions by Louis Armstrong, Frank Sinatra and Tony Bennett, but Darin’s is the definitive version.

Happy New Year and may 2010 be a safe and healthy year for everyone!

Why do Suppliers join Industry Associations?

For the last ten years, I have worked for what most major event industry associations would classify as a “supplier.”  Suppliers would include general service contractors, audio/visual providers, hotels, caterers, venues — the folks who make it possible for the “planner” to hold their events.  It seems to me that suppliers need planners and planners need suppliers in order for both to survive.

Yet, many industry associations feel that they can charge suppliers more for membership dues and attendance at events. Why?

When it is time for an association to seek advertisements for their newsletters or website who do they turn to for support?  Suppliers.  When associations are looking for underwriters of a meeting or program, do they go looking to the planners to supply the needed capital?  I don’t think so, so again it is the supplier to the rescue.

One national association that I belong to charges me an extra $125 because I am a dreaded supplier, bringing my dues total to $500.  A membership in the local chapter is included, but attendance at each monthly event is an additional $20 over the planners cost.  Heck, a non-member only pays$10 more than me.  I could save my $500 in annual membership dues and get away with paying $30 extra per meeting and still save money.

Then there is another national association that it costs an additional $600 over the planner rate for a supplier to attend their annual meeting. Or we could talk about the groups which have been giving away annual meeting registrations for planners, but none for suppliers.

It may seem that I am unfairly targeting the associations of the events industry, but I have also seen these practices being done by other associations in other industries.  The practice is widespread.  In this economy, the smart associations need to realize that they need to possibly reconsider what membership fees they are charging to suppliers.

Hello world!

Welcome to my initial contribution to the blogosphere.  Earlier this month, I had the good fortune to be able to attend Expo! Expo! in Atlanta, Georgia. While there, I was able to meet several folks that I only knew from their activities on Twitter or Facebook and it was nice to be able to match the name with a real human being!  Many of you encouraged (some rather strongly) that I should start blogging in addition to my activities on Twitter and some of the other event-related social media sites.

So, what will we talk about here?  For starters, we’ll talk trade shows, meetings, exhibitions, conventions and events.   Then we can toss in some topics on tourism, venues, hospitality, associations, destination marketing and some social media for good measure.  That’s a pretty good list, isn’t it?

But wait, there’s more….  All work and no play can make for a dull blog. From time to time, I’ll toss in a few humorous items.  Expect to see a few Baltimore or Maryland related posts from time to time.  Maybe a music video now and then, although that can be dangerous given my eclectic tastes.

Now, it’s time for the disclaimer.  This is my personal blog and has no connection to any of my employers.  Any opinions that I may express are solely mine and may not represent the viewpoints of my employers.

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