A lot has been said (rightfully so) about the “game-changing” impact near-field communication (NFC) will have on events.
Less has been said about how easy it is to use NFC.
NFC is a wireless “touch technology.”
Users touch, tap or “bump” one NFC device (like a smartphone or tablet) against another—or against an NFC chip (known as a “tag”)—to acquire information or content.
If you’re not yet using NFC, you’re probably aware of how it works from Samsung’s edgy TV commercial, “Work Trip.”
NFC has been adopted by major business-to-business event producers worldwide, including CTIA, IBC and GSMA, and by large business-to-consumers organizations like the Walt Disney Company.
Event producers who’ve introduced the touch-based technology uniformly agree: attendees, exhibitors and staff—once they’ve tried NFC—are pleased with its ease.
After all, what act could be simpler than a touch? We’ve been doing it since birth.
With NFC, event ticketing, access control, games and contests, session scanning, lead retrieval and attendee tracking all are suddenly easier—and less intrusive—than they’ve ever been before.
Just listen to exhibitor Annie Elliott, who uses ITN’s lead retrieval app BCARD Reader on iPad at tradeshows like NAVC.
Bob James is Vice President, Marketing for ITN. Known for pioneering the use of NFC (short-range wireless) in the event industry, ITN has operations in China, France, New Zealand, the UK and the US.